Rugby League’s St Helens Saints Announce Partnership Scheme with Club Sponsor Totally Wicked

Rugby league’s own St Helens Saints have announced a new partnership scheme with club sponsor Totally Wicked. 

Working alongside St Helens Council and Liverpool City Region (LCR) Strategic Waste Partnership to help deliver a public message concerning the safe disposal of e-cigarettes. 

This vape recycling scheme is the first of its kind nationwide and will allow vapers the opportunity to drop off their used disposables in any Totally Wicked store across the UK. 

Totally Wicked has been sponsoring the club for around ten years, with the stadium renamed the ‘Totally Wicked Stadium’ during the 2022 season. 

Marcus Saxton, chief executive of Totally Wicked and chairman of the Independent British Vape Trade Association, said:

“As a responsible vaping brand, we recognise that it’s not enough to simply sell high-quality vaping products. 

“We must also take responsibility for the environmental impact of those products and work to minimise it as much as possible. 

“By providing a comprehensive recycling program for vapes, we’re taking concrete steps to reduce waste and promote sustainability within the vaping industry.” 


The focus of the message will be on the safe recycling of disposables, making unnecessary plastic waste a thing of the past in the Northwest area. 

With the public being properly informed on the correct disposal of vaping products, to look after the environment and prevent any dangers caused by possible fires. 

Rosie Barker, LCR Strategic Waste Partnership, Resources & Waste Partnership Manager, said:

“Batteries are a hazard to our workers, our community and our environment. 

“If batteries, or electricals containing batteries, end up inside bins or waste collection lorries with other materials then they are crushed in the waste and recycling process. 

“This increases the chances that they could be punctured and self-combust, setting fi re to dry and flammable waste and household recycling around them.” 


In total, there are over 150 Totally Wicked stores nationwide, all of which offer recycling bins for you to drop off when you next pick up. 

However, if there is no store near where you live, Totally Wicked, St Helens Council and the LCR all urge individuals to find their closest Household Waste Recycling Centre and dispose of the devices correctly. 

Councillor Andy Bowden, Environmental Services & Climate Change at St Helens Borough Council, said: 

“We ask anyone who uses vaping products to dispose of them in a responsible and safe way using either local store takeback recycling service or take them to their local Household Waste Recycling Centre. This helps to keep our Town, clean and safe for all residents.” 


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